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New Threats Endanger
Great Whales
Beware Digital Landlords Shahtoosh Shawls Are Shrouds
for Tibetan Antelope

America's Lie Machine World Population Puts Pressure
on Human Life Support Systems
Alarming Facts about
Sept 11 Bombing




 from World Wildlife July 9, 2001   http://panda.org


Please find attached and below an International Press Release in English
issued to mark the launch of WWF's latest report: 'Wanted Alive! Whales in
the Wild'.  Also attached are French and Spanish translations. The Press
Release is embargoed for  00:01 GMT tomorrow, Tuesday, 10 July, 2001.

The report will be available for download in pdf format from www.panda.org
after the embargo time tomorrow.

regards,

robert kihara

===================================================
Press Release Embargoed for 00:01 GMT on Tuesday, 10 July, 2001

New Threats Endanger Great Whales

Gland, Switzerland - At the dawn of the new millennium a series of emerging
threats endanger the survival of the great whales according to a report
released today by WWF, the conservation organization.

The report, 'Wanted Alive! Whales in the Wild', says that seven of the
thirteen great whale species remain endangered or vulnerable despite
decades of protection. Alarm is now growing over other sometimes hidden
hazards that could put more species of whales on the endangered list.

"Whales are falling prey to new and ever-increasing dangers," said
Elizabeth Kemf, WWF's Species Conservation Information Manager and
co-author of the report. "They are killed or maimed during ship collisions,
and menaced by toxic contamination, entanglement in fishing gear, intensive
oil and gas development in feeding grounds, as well as the effects of
climate change and habitat degradation."

Evidence is growing that industrial chemicals and pesticide run-offs are
potentially one of the gravest threats to the whales' survival. According
to the latest research, baleen whales are increasingly affected by
chemicals accumulating in their blubber, which slowly release into their
milk when they migrate to winter calving grounds.

These often invisible risks are becoming apparent at a time when whales are
still struggling to recover from the years of overhunting that drove many
species to the brink of extinction. The Atlantic population of gray whales
actually became extinct, and the Eastern North Atlantic right whale
population was so severely depleted that it is on the verge of disappearing
from the planet. Scientists estimate the critically endangered Western
North Pacific gray whale numbers at between 100 to 200 animals. Other
cetaceans, including dolphins and porpoises, have also dropped to
critically low levels.

Whale hunting is also still continuing, despite the declaration of a
moratorium on commercial whaling by the International Whaling Commission
(IWC) in 1985-86. "If whaling cannot be ended or brought under very tight
international regulation, it remains a potentially serious danger for the
remaining whales, together with all the other mounting threats," said
Cassandra Phillips, WWF's Senior Policy Adviser on whales and Antarctica
and co-author of the report. Each year over 1,000 whales are still being
hunted for the commercial market, and since the moratorium came into
effect, some 21,573 whales have been killed as of April this year.

WWF is encouraging carefully controlled whale watching as an economically
beneficial alternative to hunting. In 2000 it attracted some nine million
enthusiasts in 87 countries, and generated a record-breaking US$1billion in
revenue. The income earned by the industry has doubled in only six years.
In Iceland, whale-watching passenger numbers have grown from just 100 in
1991 to 44,000 in 2000. "Recent analysis suggests that the economic value
to the Icelandic economy of whale watching may now exceed what would be
gained if Iceland resumed commercial whaling,'' added Mrs Phillips.

The WWF report also calls for a number of actions to be taken to protect
whales. These measures should include: reducing marine pollution,
establishing international control over the management of whaling, ending
the abuse of scientific whaling and whaling with factory ships on the high
seas, maintaining the ban on the international trade in whalemeat, and
creating more whale sanctuaries and marine protected areas.

For further information

· Elizabeth Kemf, Species Conservation Information Manager, WWF
International. Tel: +41 22 364 9424. E-mail: ekemf@wwfint.org
· Cassandra Phillips, Senior Policy Adviser, WWF International, Whales and
Antarctica.  Tel/fax: +44 1386 882055. Email: cphillips@wwfint.org
· Robert Kihara, Press Officer, WWF International. Tel: +41 22 364 9553.
E-mail: rkihara@wwfint.org

Robert Kihara
Press Officer,
WWF International
Avenue du Mont-Blanc
1196 - Gland, Switzerland
Tel: +41 22 364 95 53
Fax: +41 22 364 83 07
email: rkihara@wwfint.org

www.panda.org  - news and information about WWF's work around the world.

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from Anonymous Source July 28, 2001

BEWARE THE DIGITAL LANDLORDS!

   An Open Letter to Internet Users
    The Internet's Openness and Diversity Are at Risk!

    
Jeff Chester closely follows the AOL-Time Warner merger, and
    other issues, as Executive Director of the Center for Media Education.
    
    Features

        Dear Internet User:
        
    The Internet has become a medium on which many of us now
    depend, for communications, information, and even for
    entertainment. It has become essential in so many ways -- from
    sending messages to loved ones to finding information useful
    for our personal lives. The Net has become important to the
    economy as well, as the rise of the dot-com world illustrates.
    Finally, the Internet is a vital outlet for the range of news
    and perspectives beyond what is covered by the established,
        mega-merged media marketplace.
        
    For all these reasons the ability of all of us to surf the
    Internet at will -- to roam and discover a diversity of voices
    and alternative viewpoints, and to innovate on what we find --
    is too important to limit. Yet this is what's at stake right
    now in Washington as the future shape of the 'net is
        determined.
        
    That's because the very nature of the Internet -- and the fair
    and commonsense rules that govern its existence and use --are
    being deliberately changed by a handful of media giants.
    Companies such as AT&T, Time Warner (and its proposed merger
    partner America Online) seek to become gatekeepers over the
    Internet, just as they are now the gatekeepers of cable
    television. These self-proclaimed "Lords of the Net" want to be
    able to decide who has access to the Internet, under what
    terms, and the manner in which users will be able to retrieve
        such content.
        
        Can any single entity control the Internet?
        
    
With its thousands of service providers, millions of Web sites,
    and billions of pages, how is it possible for any single entity
    to control the Internet? That's because the Internet itself is
    changing, moving toward a new high-speed, cable-based
        "broadband" system.
        
    The Internet as we've known it is being replaced by new
    consumer services that combine data delivery with TV and other
    video programming (and eventually local and long-distance
    telephony, too). Such bundled, broadband service, combining the
    power of the computer with the simplicity of television, will
    eventually become the standard way the Internet will be
    delivered to our homes. Cable conglomerates are exploiting this
    new environment in order to transform the public and open
    nature of the Internet into a closed, proprietary system.
    Today's "dial-up" net access, meanwhile, which uses a plain
        phone line, will become a second-class service.
        
    Although telephone companies (with DSL connections) and soon
    wireless services also compete for broadband subscribers, cable
    operators dominate that market. Cable's "big, fat, pipe, " as
    the Washington Post called it, is perfect for delivering faster
    Internet access. Unfortunately, just as the cable industry has
    a near-monopoly in every community, with one company
    controlling access to such channels as ESPN and CNN, it wants
        similar control over high-speed Internet access as well.
        
    Cable sees huge profits, naturally, in controlling these new
    broadband pipelines. AT&T has spent $90 billion in the last
    three years to become the nation's largest cable company. AOL
    is swallowing Time Warner in a merger worth $350 billion. And
    former Microsoft co-founder Paul Allen has anted up more than
    $7 billion to buy cable systems in an effort to cash in on the
    new cable-controlled Internet marketplace. Even Allen's former
    partner, Bill Gates, has made cable a significant investment
    for Microsoft. These media giants know that under current law,
    those companies that own the cable wire can also control how we
        all use the Internet.
        
        Trading "open access" for manipulated access.
        
    Today's telephone-based Internet is required by law to be an
    "open" system. Telephone companies are prohibited from
    dictating how, or by whom, Internet service is delivered. As a
    result, there are more than 7,000 different companies in the
    U.S., known as ISPs (Internet Service Providers), that offer
    Net access. The "open access" of the current Internet has
    allowed anyone to publish and create content, spawning the rich
    tapestry of commercial (".com"), educational (".edu"), and
    nonprofit (".org") offerings. This "open-access" requirement
    for the Internet has been called the "golden goose" by leading
    financial analysts, who recognize it as the main driver of
    economic growth online. With no one in control, everyone has
    had a chance to create content, to offer new services or
        information, and perhaps to prosper.
        
    But the cable industry isn't required to adhere to the same
    "open access" requirements that govern the local telephone
    companies. The cable company that owns the wire can thus decide
    what news and information sources it wants to offer. Not having
    to open up its wires to competitive ISPs, cable providers
    effectively control how its customers get Net access. By
    placing its own and its affiliates' content in favored
    on-screen positions, and by dictating which start pages, search
    engines, and email services customers may use, the cable
    company is positioned to reap huge financial rewards at the
        user's expense.
        
    In a chilling blueprint of this bleak future, the Cisco
    Corporation, which is helping build the high-speed Net for
    cable, has described ways that network operators can manipulate
    Internet to their own advantage, impeding access to
    unaffiliated Web sites, for example, while expediting delivery
    of proprietary material. In other words, cable companies will
    be able to make its own Internet services fast and reliable,
    while competing sites-or those that the company finds
    disagreeable for any reason-could get second-class service. In
    the process, many of these services will effectively be
        banished from the mainstream byways of electronic life.
        
    It is this manipulation of access which so unnerved European
    Commission regulators, who recently included their concerns in
    a publicly released preliminary opinion on the AOL-Time Warner
    merger. The merged AOL, the Europeans said, could trap its
    customers in a "cul de sac" that could limit their ready access
    to the rest of the Internet. [Editor's note:  Click here to see
        TomPaine.com's related story.]
        
    Time Warner unwittingly offered a televised preview of such
    monopolistic behavior last May, when it abruptly dropped ABC
    network programming from several of its cable systems across
    the country, in a dispute with ABC's owner, the Walt Disney
    Company. If the country's second largest cable company can pull
    the plug on the nation's most successful TV network, imagine
    what it will do to Internet content coming from much smaller
        competitors.
        
    In fact, the cable industry has openly described its plans to
    build "walled gardens" of online programming. or think of them
    as "gated communities" that reduce the Internet to a narrow
    menu of choices. This garden would be more like a digital
    prison, a place where the cable-company ISP uses its control
    over the technology to keep you and your families watching the
    websites, content, and ads all owned by or affiliated with them
    and their partners. The Internet as we know it, in the words of
    one AT&T executive, will be available only through a "back
    door" in the system, beyond the reach of all but the most
        technologically sophisticated users.
        
    The nation's leading consumer and civil liberties groups are
        opposing cable's plans.
        
    Consumer's Union, the Consumer Federation of America, the ACLU,
    and others have asked the government to require open cable
    access. They want the high-speed Net to be as nondiscriminatory
    and open as the 'net we use today. But the cable lobby, with
    such political powerhouses as AOL, AT&T and Time Warner, have
    lobbied against this proposal. Ironically, until AOL announced
    its plans to merge with Time Warner last January, it was in the
    forefront of those fighting for a cable open-access
    requirement. But as soon as it became a cable landlord itself,
    AOL quickly renounced its support for an open-access policy,
        promising that the "market" itself would provide a solution.
        
    But the principles of open access and nondiscriminatory
    transport are too important to leave to the play of market
    forces alone. We need a fair and open Internet -- to ensure
    that there's a real diversity of voices; that all kinds of
    viewpoints are treated fairly; and that anyone who has a web
    site or wants to start an e-business won't be held hostage by
        the self-proclaimed digital landlords.
        
    Fortunately, we have an opportunity now -- with the proposed
    merger of AOL and Time Warner -- to ensure that these kinds of
        commonsense and fair Internet safeguards will become law.
        
    Both the Federal Trade Commission and the Federal
    Communications Commission have to approve this merger. Consumer
    groups have opposed the merger, because it will concentrate
    more control over the media, including the Internet in fewer
    hands. These groups have asked both the FTC and FCC to require
    AOL and Time Warner to accept an open-access requirement as a
    condition of the merger. This is the same policy that AOL --
    before its announced merger with Time Warner -- once asked
    policymakers to impose on AT&T. It's a fair and simple rule
    that would still allow these companies to make a great deal of
    money. But it would not allow them to become the Internet's
        gatekeepers.
        
    The consumer and public interest groups also want to make sure
    that we don't develop a super media monopoly over the Net by
    requiring AT&T and AOL-TW to sever the financial ties they have
    with each other. Unless this happens, two tightly aligned
    companies will control more than 80 percent of the high-speed
        Internet marketplace.
        
    The FTC and FCC need to hear from you, and the ACLU web site
    can help you register you opinion.  Tell them you want to make
    sure the Net stays free and open -- that we cannot afford to
    allow the cable monopolists to become the Internet's
        gatekeepers, too.

Copyright 1999-2001 The Florence Fund

<A HREF="http://www.cme.org/access/index_acc.html">
http://www.cme.org/access/index_acc.html>


 


from Environment News Service June 27, 2001

Shahtoosh Shawls Are Shrouds for Tibetan Antelope

LONDON, England, June 27, 2001 (ENS) - The demand for luxurious meltingly soft woolen shawls is driving the Tibetan antelope to extinction, possibly within five years, an undercover investigation by conservation groups in three countries has found.

The International Fund for Animal Welfare and the Wildlife Trust of India today announced the findings of the eight month investigation carried out by five teams in China, Nepal and India.

A baby Tibetan antelope, chiru, finds its footing in the high plateaus of Tibet province in China. Many young chiru are orphaned by poachers. (Photo courtesy IFAW)
At simultaneous press conferences held in London, Beijing, and New Delhi, the groups declared that the highly illegal trade in Tibetan antelope wool from China and shawls from India is forcing these antelopes out of existance.

Any trade in the Tibetan antelope and its products is illegal under the international treaty known as the Convention on the International Trade in Endangered Species (CITES).

The Tibetan antelope, also known as the chiru, inhabits only the remote plateaus of Tibet, Xinjiang, and Qinghai provinces of China. The chiru population has dropped from several million at the turn of the 20th century to less than 75,000 today.

The teams collected information and video footage of the illegal trade of chiru pelts in the border areas between China, Nepal and India. The evidence shows these animals are being killed at a rate of 20,000 per year for their fine wool, known as shahtoosh, meaning king of wools.

Shahtoosh shawls continue to be sold illicitly to the wealthy in countries such as the United Kingdom, the USA, Italy and France, despite the fact that the trade has been illegal for over 20 years.

In their new report, "Wrap Up the Trade - An International Campaign to Save the Endangered Tibetan Antelope," the groups say that the shahtoosh wool is smuggled into India, where in the northern state of Jammu and Kashmir it is woven into expensive shawls.

Indian beauty models a shahtoosh shawl (Photo courtesy TRAFFIC East Asia)
Investigators found that illegal shahtoosh shawls are still easily available in fashion outlets in Delhi and London.

Today, a single shahtoosh shawl can bring a price as high as $16,000 on the European market, though local poachers earn no more than $50 per antelope pelt.

Researchers and anti-poaching patrol members saw Tibetan antelope poaching on the calving grounds. These accounts are evidence that the chiru must die to supply their fine wool, contrary to the myth that the soft underbelly fur is harvested from live animals.

"This report highlights the urgent need for action to protect the unique Tibetan antelope," said IFAW president Fred O’Regan.

"The anti-poaching and enforcement efforts of the China and India governments must continue to be strengthened. We must also promote viable economic alternatives to shahtoosh, and ensure the demand for shahtoosh shawls is stopped," O’Regan said.

As well as promoting awareness throughout the fashion world to end the demand for shahtoosh shawls, the two organizations are working with groups in India to target the illegal market there and seek a viable economic alternative for local weavers.

The investigators began a socio-economic survey of an estimated 30,000 shahtoosh workers to determine possible impacts of a ban on shahtoosh weaving in the north Indian state of Jammu and Kashmir.

Shahtoosh shawls draped over the skins and skulls of Tibetan antelope (Photo by Scott Gabriel courtesy IFAW)
IFAW is funding anti-poaching patrols and education programs in China, and campaigning for tougher fines and penalties for those charged with the illegal trade or possession of shahtoosh.

"It is possible to end the production and sale of illegal shahtoosh shawls in India without the weavers feeling the pinch, if the government and marketing agencies, as well as NGOs get together to work on a viable alternative," said Vivek Menon, executive director of the Wildlife Trust of India.

"At the same time it must be ensured through a relentless awareness campaign and strict enforcement that the trade does not go underground. The end is achievable and close, we must not let go," Menon said.

"Shahtoosh is not a shawl, it is a shroud," said Grace Ge Gabriel, China Country Office director for the International Fund for Animal Welfare. "The protection of this species calls for international collaboration. Only if range, processing and consuming countries work together can the future of this beautiful and ancient species be ensured."



from Steve Krulick August 24, 2001

Anti-spin activist John Stauber penetrates
America's lie machine.
By Michael Manekin

Corporations, governments, and special interest groups spend at
least 30 billion dollars annually --exclusively, to fuck with you.

Whether you hear the news on NPR or your local morning shock
jock, read the New York Times or USA Today, watch C-Span or the
nightly news, an enormous percentage of the news you take in
will be the direct result of somebody's spin.

And it's all because of a subdivision of the advertising world
called the public relations industry.

With 2200 public relations flacks in over 30 countries,
Burson-Marsteler is the world's largest public relations firm.
They represent big-name corporations (Philip Morris, AT & T,
NBC), foreign nations (the governments of Indonesia, El
Salvador, Kenya) and heavy-duty non-governmental organizations
(the World Bank, the National Cattlemen's Beef Association, the
American Petroleum Institute).

Burson-Marsteler's promotional materials boast that "the role of
communications is to manage perceptions which motivate behaviors
that create business results."

In other words, Burson-Marsteler "manages" information to earn
money. Like all the best public relations firms, who
"communicate" to "create business results," they practice spin
control. With so many of the world's most powerful institutions
as their clients, Burson-Marsteler just happens to do spin very
effectively.

Their mission is to help clients "manage issues by influencing
-- in the right combination -- public attitude, public
perceptions, public behavior and public policy."

That mission goes for the entire PR industry. According to the
U.S. Bureau of Labor Statistics, there are 118,280 PR workers in
the U.S alone. To account for the historical inaccuracy of U.S.
census data, both critics and proponents of the PR industry have
estimated that upwards of 200,000 people work in the field.

The PR industry is so huge because of corporations. Most every
issue in the news today -- global warming, globalization,
genetically modified foods, tobacco legislation -- affects
corporations who stand to gain or lose heaps of money, depending
on public reaction. Therefore, the "management" of public
reaction is crucial.

If, for instance, the public does not display outrage over
global warming, the auto industry can stave off costly renewable
energy alternatives. If not enough people seem frightened by the
existing and potential dangers of genetically modified
"Frankenfoods," multinational corporations such as Monsanto will
continue to rake in bundles by genetically modifying food. And
if the public believes that anti-globalization protestors are
simple-minded rebels without a cause, Phillip Morris, Proctor &
Gamble, Starbucks and others can safely multiply their revenues
overseas.

With so much cash riding on public opinion, industry has always
viewed public relations as a valuable, even necessary
investment.

Why else would corporations throw billions of dollars a year at
the PR industry?

"In societies like ours," said investigative journalist Derrick
Jensen, "corporate propaganda is delivered through advertising
and public relations. Most people recognize that advertising is
propaganda... [but] public relations is much more insidious.
Because it's disguised as information, we don't often realize we
are being influenced by public relations."

And, whatever the issue may be, the public relations industry is
usually behind the scenes --wagging the dog.

When popular opinion threatens the interests of power, the PR
industry is frequently consulted to placate the public in the
interest of their clients.


It's the kind of pattern John Stauber came to learn inside out.
Throughout the '70s and '80s, Stauber was a typical grassroots
activist. He organized for the environment, consumers, family
farms, public health, neighborhood concerns, social justice,
peace -- you name it.

Frequently, Stauber battled corporations.

Repeatedly, he got his ass kicked.

As an activist promoting social change, Stauber's job was to
build a groundswell of grassroots support around a particular
issue. Whatever the issue, Stauber inevitably found himself
battling against corporate interest. And corporations, in order
to protect their profit margins, fought to sabotage Stauber's
grassroots support. By hiring public relations firms,
corporations waged big-money campaigns to win over public
opinion with deceptions and half-truths.


Eventually, Stauber got the idea. Activist campaigns were doomed
as long as the public relations industry used their vast
resources to serve corporate interests -- and deceive the
public.

Stauber got his PR education first-hand. In the late '80s he
worked to organize farmers and consumers who were opposed to
genetically engineered bovine growth hormone (rBGH).

Several corporations, including Monsanto, were preparing to
market rBGH to dairy farmers, and they funded a massive PR
campaign to combat the mounting grassroots opposition.

Over time, Stauber grew suspicious that Monsanto and the other
rBGH manufacturers were colluding with the U.S.
Department of Agriculture (USDA) and the Food and Drug
Administration (FDA). When Stauber filed a successful Freedom of
Information Act investigation with the USDA and the FDA, the
government regulatory bodies were forced to release thousands of
pages of internal documents.

"And what those documents revealed was just mind-blowing,"
Stauber said. "I mean, in my most paranoid fantasies, I wouldn't
have guessed the extent to which the FDA and USDA were working
with Monsanto... to help this company promote this drug."

When Stauber organized a meeting of family farm, consumer and
animal welfare groups who were opposed to rBGH, he received a
phone call from the Maryland Citizens' Consumer Council.

"They said they were a group of housewives -- very concerned
about this issue -- and asked if they could send someone to the
meeting," Stauber said.

"A while later, I got a call from a reporter in Vermont... who
said, 'Monsanto is bragging that they had a spy at your
meeting.' And it turned out to be this woman from the Maryland
Citizens' Consumer Council, which in fact did not exist."

The spy was an employee of Burson-Monsteler, the world's largest
PR firm, and she had been gathering information at the request
of their client Eli Lilly. Along with Monsanto, Lilly was one of
the major manufacturers of rBGH.

"It really angered me," said Stauber. "I'd been lied to, misled,
spied upon -- I was becoming aware of the extent to which this
whole [rBGH] campaign was funded and coordinated."


Corporations like Eli Lilly and Monsanto had essentially waged
an information war against Stauber and a broader coalition of
grassroots anti- rBGH activists. In doing so, the corporations
had turned to the PR industry for spin control.

"Once I found out that this was typical of what the PR industry
does," said Stauber, "I decided that my next project as an
activist would be to expose the ways in which the PR industry,
especially, misleads the public and the press and works to
defeat public interest activists."


Ten years later, even though rBGH has still not been proven
safe, the drug is injected into 30% of U.S. dairy cows. And John
Stauber is a full-time public relations watchdog.

For eight years Stauber has been operating the Center for Media
and Democracy, a nonprofit devoted to investigative reporting on
the public relations industry. With partner Sheldon Rampton,
Stauber publishes PR Watch, the center's quarterly newsletter.

In addition to PR Watch, Stauber and Rampton have published
three acclaimed books: Toxic Sludge is Good for You, Mad Cow
U.S.A, and Trust Us, We're Experts.

Internationally recognized for his pioneering work, Stauber
recently traveled to Northampton to shoot a documentary video
with Northampton's Media Education Foundation (MEF), which has
also produced videos starring activist-intellectuals like Noam
Chomsky, bell hooks and Edward Said.

While Stauber was in town, the Advocate got the low-down on the
industry that pulls the world's strings.


Advocate: John, you've written three books about the public
relations industry, and you've been publishing PR Watch for
eight years, so I'm sure you're chockfull of horrifying PR
stories. Can you give a particularly egregious example of PR at
its worst?

Stauber: When Sheldon [Rampton] and I wrote our first book,
Toxic Sludge is Good For You, our publisher challenged us to
come up with a title that didn't even use the word PR in it. He
said, "Look, no one wants to read a book about PR. Everyone
thinks they're too intelligent, too cynical, too sophisticated,
too educated to be fooled about PR."

So we came up with this title, Toxic Sludge is Good for You,
which we didn't realize had actually been inspired by a Tom
Tomorrow cartoon that we had in the first issue of PR Watch,
where, you know, toxic sludge is getting into the water supply
and PR experts are brought in, and by the fourth panel of the
cartoon the citizenry is saying, "Well, how foolish we were to
be concerned about toxic sludge, and yes, it's good for you."

Then I realized, after understanding the inspiration for the
title, that people are going to think that this really is a book
about toxic sludge, and we have to research whether there is
such a thing as toxic sludge and whether there's a PR campaign
trying to tell us it's that it's good for us. But that was put
on the backburner.

And then one day while we were finishing up our book, I got a
call from [a woman] at the Water Environment Foundation. And in
my business, when you hear something like "Water Environment
Foundation," you turn the needle 180 degrees [and ask
suspiciously], "What's the Water Environment Foundation?"

Well, it turned out to be the sewage sludge industry, and she
was calling because she said, "I heard that you have this book
coming out, Toxic Sludge is Good for You, and I'm really quite
concerned because, frankly, it's not toxic anymore and we don't
call it sludge. It's now bio-solids, and it's a natural organic
fertilizer. And we're very concerned that your book title is
going to interfere with our education campaign to get farmers
across the country to use bio-solids as a fertilizer on their
farm fields."

So, that became a chapter in our book called, "The Sludge Hits
the Fan," and we actually broke nationally this whole story
about how this toxic sludge -- mountains of it building up at
sewage plants all across the country that the Environmental
Protection Agency had deemed too toxic to landfill or incinerate
or dump in the ocean -- has basically been renamed "bio-solids
-- a natural organic fertilizer." And now half of it is being
spread all across the country on farmlands, despite the fact
that it's still as toxic as ever.

So, I mean, what that showed to Sheldon [Rampton] and me is
that, no matter how cynical you are, you can't be cynical enough
to anticipate the extent to which public relations is being used
to manage issues. And essentially every single controversy that
exists or that might occur already has an invisible PR crisis
management campaign.

Advocate: Can you go into more depth about this invisibility?

Stauber: Well, the 20th century has been marked by three great
developments: the rise of democracy, the rise of corporate power
and the rise of corporate propaganda to protect corporate power
from democracy. Corporations wage war on democracy through
advertising and public relations, but especially public
relations.

And the main difference between advertising and public
relations, in terms of persuasion, is that advertising is
usually in your face. You know, if you see a logo on a T-shirt,
or advertising on the side of a bus, or hear an ad on the radio,
hopefully you think, "Well, somebody has spent an incredible
amount of money to craft this message, to deliver it, to
persuade me... I should be skeptical."

In any society, the best propaganda has to be invisible. What
public relations is really about is creating reality, and you
have to do that through invisible means. Any public relations
that isn't hidden just isn't very good.

Advocate: In Trust Us, you apply a name to a very popular PR
method that really epitomizes this invisibility. Tell us about
the "third party technique."

Stauber: Well, the third party technique is as old as the hills.
The idea is that you find some supposedly independent, trusted
source that you can use to send your message out to the public.
Let's say I'm the coal industry and I launch a campaign to tell
the American public that coal emissions (which are exacerbating
global warming) are really good because global warming means
more carbon dioxide in the atmosphere; more carbon dioxide means
plants are going to grow more, and isn't that the epitome of a
good environment -- more green, growing plants?

It sounds ludicrous. It sounds absurd. It's ridiculous. I'm the
coal industry, for God's sake, and who's going to believe that?
You know, probably only someone holding a lot of stock in the
coal industry! So what the coal industry does is fund a group
called the Greening Earth Society with people who have
environmental and scientific credentials. And somehow, with a
straight face, [these people] are able to say, "Yes, indeed,
global warming appears to be occurring, and that's good. We
should embrace global warming."

And that makes people stop and think, "It's something called the
Greening Earth Society; it's got to be an environmental group.
This guy has a Ph.D., he's a scientist, and I'm listening to him
on, you know, on my National Public Radio affiliate. And he's
doing this great job assuring me that global warming really is
good for me." That's the third party technique, and, yes, it's
effective, because it usually works through the media.

Advocate: Now, can you use a real-life example to explain how
the third-party technique is used?

Stauber: Well, the Greening Earth Society is one example.

Advocate: [Laughing] You're kidding!

Stauber: [Laughing] No, that's true! I don't make this stuff up.
The Greening Earth Society really exists, and their message is
exactly as I presented it. They're the creation of the coal
industry.

Advocate: That's terrifying.

Stauber: It is terrifying, but there it is: Global warming is
good for you.

Advocate: Do you see a link between U.S. domestic and foreign
policies and the sophisticated PR machinery in this country?

Stauber: Yeah. They're really one and the same, because the push
for corporate globalization -- the push to lower and destroy
regulatory standards in other countries that do care about
protecting human health and safety -- is based here in the
United States. And the biggest PR firms that work for these
corporations are very much active in trying to impose the U.S.
definition of globalization on the rest of the world, including
definitions that say, "Well, yeah, there's no real need for
countries to provide universal health care; there's no need to
safety-test genetically engineered food."

All of these major issues that U.S. PR firms are working on --
because of the corruption of our political process and the way
it favors corporate decision-making -- these issues have been
won, for the most part, in the U.S.: We're having genetically
engineered food imposed upon us; we believe that we don't have a
fundamental right to universal health care.... The citizenry is
cowed and losing on these issues.

Advocate: OK, so what's been the most damaging PR work you've
ever seen? What's just the most atrocious campaign?

Stauber: I think the most insidious public relations campaign --
and the most dangerous -- has been the extent to which
corporations have been able to convince public interest groups
-- environmental organizations, media literacy organizations,
community organizations of all sorts -- that in order to be
effective, these public interest groups should be formally
partnering with corporations, and sitting down and negotiating
win-win solutions.

Advocate: In other words, the absorption of grassroots
organizations.

Stauber: The co-optation of activism! [At PR Watch], we write
about that a lot, and it's really something that motivated me to
start PR Watch, because I was seeing how activists were being
duped and played for suckers by corporate PR strategies of
"greenwashing" and co-optation and partnering. And my biggest
personal frustration has been that despite the fact that we've
been warning about this and exposing it in all of our books and
in PR Watch and in our talks, it's actually worse than ever.

Corporations have learned how to thwart activism by putting on a
smiley face and holding out the hand of friendship and pulling
out their wallets and offering contributions, and sitting down
and agreeing to what might be some concessions, but what in the
long run, invariably, turn out to be methods of successfully
co-opting and thwarting social change.

Advocate: Can you give an example of an activist campaign where
that was the case?

Stauber: Well, I think you can look at a lot of activist
campaigns where it is happening. I mean, I ask the question,
where the hell is the environmental movement when it comes to
generating political power at the grassroots? If you look at the
environmental movement in the United States, it's now really
over 30 years old. There are literally hundreds of millions of
dollars raised and spent every year by nonprofit environmental
organizations in the United States. What have we got to show for
that?

We've got about 15 big green organizations -- like the Audubon
Society, the National Wildlife Federation, the Wilderness
Society, Environmental Defense -- and they suck up almost all
that money. But in terms of a powerful environmental movement
that can actually force government, for instance, to make the
big three auto-makers develop highly fuel-efficient automobiles
within the next few years -- it isn't there. The environmental
movement is getting its ass kicked repeatedly on every critical
issue. Well, why is that?

Businesses have learned how to partner with environmental
organizations. And for every dollar that goes to these big
national environmental groups in Washington, that's a dollar
that doesn't go to building up an environmental group that's
responsive to the grassroots. And that's the big difference
between the environmental movement in the U.S. and the
environmental movement in Europe. In Europe, there's a lot less
money spent on environmental organization, but, ironically, the
environmental movement is a lot more powerful.

Advocate: Is it possible that some of the corporations who
partner with public interest groups actually want to do good?

Stauber: Corporations exist for one purpose only, and that is to
make money. So anything that doesn't expand their bottom-line
profits is secondary. Corporations, on the other hand, want to
be seen as responsible corporate citizens, and a very important
part of doing business is having a good image and evoking a
warm, fuzzy feeling for customers and stakeholders. So
corporations spend a lot of money on public relations,
advertising and charitable donations.

Advocate: When activists talk about corporations in such a
general way, there's a tendency to demonize "corporations" as
though they were all conspiring together. But corporations are
run by executives -- scores of individual people --and they're
too busy meeting their profit margins to engage in global
conspiracy! Is it fair or even accurate to refer to corporations
as though they were indistinguishable?

Stauber: In fact, generally, it is [fair], because there's a
difference between corporations and the people who work within
corporations. People are people, and whether they work for Ben &
Jerry's or whether they work for Monsanto, they can be committed
personally to all sorts of important values that they would like
to see their corporation embody and promote. But corporations
are like the military. People inside corporations do what
they're told to serve the interest of the corporation, and if
they don't, they're removed from their position.

So some people would say, "Well, look, corporations aren't evil;
they're made up of people just like you and me. Parents and
grandparents run corporations." I would turn that one around,
and say, "Corporations run parents and grandparents."

There are those happy moments when [corporations] dispensing
money to community groups or making the right environmental
decision and the corporate bottom line are in synch -- and I'm
sure that's a great feeling, and there's this sense that the
corporation is doing the right thing. But again, doing the right
thing is not the purpose of a corporation. Corporations really
are all about money, and anything else really is public
relations and image building.

You know, I think that my analysis of what corporations do is
not different from the analysis of the executives who run
corporations when they're talking among themselves. When they're
talking to the public, then they have to try to put forward an
image that they care about people, care about the environment,
care about their employees.

Advocate: Recently USA Today published an article about Trust
Us, and for the most part, the writer seemed to take your
arguments seriously. But the article concludes with a quote from
a professor of business who says, "Fortunately we live in a
society where we get opposing viewpoints." Any comment?

Stauber: [Laughing] Well, we live in a society where 40% or more
of all the news we get on a given day is the result of spin. So
the statement that we live in a society where we get both sides
of the issues does a great job of trying to deflect and spin the
reality, which is that the news media is doing a very lousy job
of investigating and reporting on critical issues. And when they
do investigate and report on critical issues, the PR industry
controls the media and limits the damage.

You know, I speak to a lot of journalism classes, and what I
find is that most students aren't there to become journalists.
They're there to become public relations flacks or corporate
communications specialists or go into some sort of commercial
use of their journalism skills.

Advocate: So teaching public relations and teaching journalism
is becoming the same thing?

Stauber: Yeah, unfortunately. But it's not the same thing:
People who think that teaching journalism and teaching public
relations is just the same thing might think that teaching
accounting and teaching embezzling is the same thing. We need to
reclaim journalism from corruption. There is a sacred and
fundamental purpose to journalism in a democratic society, and
that's to get out there and ferret out the information, let the
chips fall where they may, and investigate and report on issues
that are critical to the society so that people can be informed
and make the decisions that run the society.

Advocate: In Trust Us you argue that the PR worldview sees the
public as apathetic and uninformed. Why do you think we're
apathetic?

Stauber: I think the American public is feeling extremely angry,
disempowered, manipulated and lied to. The apathy isn't so much
because people don't care -- I think people do care -- I think
it's more a matter of, "What do you do?" The American public may
be the most propagandized population in world history, but at a
certain level they're aware of it, which makes me quite hopeful
and enthusiastic about the future and the ability of the
American people to incite political movements that really do
seize power away from corporations.

Advocate: So, we're the most propagandized population in world
history. Where do we find the truth?

Stauber: [A prominent PR man] once said, "The truth isn't a
solid; the truth is a liquid." Basically, the truth is whatever
you can create and convince people is the truth. So if someone
says that black is white or that toxic sludge is actually a
beneficial organic fertilizer -- well, that's the truth. It just
happens to be a certain truth.

So in terms of finding "the truth," you have to believe that,
even if the truth doesn't exist, something like the truth
exists, and it's important to try to figure that out. And the
best way to do that is through an investigative educational
process: You understand that every public debate has all this
hidden public relations propaganda.

Advocate: But most people looking for truth are hustling to do a
million things in a day. How do busy people -- and we're all
busy -- search for truth?

Stauber: Well, unfortunately, people want the instant truth, so
they turn on the news or maybe they think the best way to get
the truth is listen to a lot of sources. On the left, you listen
to Pacifica [radio], your community station or your weekly
alternative papers. On the right, you listen to Rush Limbaugh or
the editorial page of the Wall Street Journal. And somewhere in
the middle, you read the New York Times. I think that's not the
correct approach. We have to disabuse ourselves of the notion
that we're going to find the truth from the usual channels.

Maybe you just go, "Well, shit, it doesn't really matter. This
is somewhat of a democratic society. If anything really bad is
happening, I'm probably going to hear about it eventually. I'm
just going to concentrate on getting by, paying the bills and
doing the best I can."

I think the truth really becomes important to people when they
realize the extent to which they're suffering because of the
lack of the truth. There's sort of a radicalization process that
occurs in people who are concerned about public health, personal
health, family safety, community democracy, clean government.
They're the ones concerned with getting to the truth, and that
involves cutting through this propaganda smog. And I'd say the
way to begin that is (not to sound too self-serving) to read
Trust Us and Toxic Sludge, to read other media critics and to
turn to organizations recommended in these books.

Advocate: In a sense, your life is devoted to uncovering these
scary truths about everyday reality. I'm thinking that a lot of
people would be driven to intense neurosis doing what you do.

Stauber: What makes you think I'm not intensely neurotic?

Before we'd written the last chapter for Toxic Sludge, our
publisher told us, "This book has a real problem. You know,
people already think things are really bad, and then you come
along and convince them that it's even worse than they imagined.
So you've got to come up with a solution for this."

And the problem is that there really is no solution.
Unfortunately, we're facing an incredible number of crises. And
you can't run and hide -- you can try to, but you have to live
your life at the personal and societal level. That's why I think
that the most important issue is the revitalization of
democracy, along with personal and community political
empowerment, so that we take control back from the powerful
interests -- the corporations that now dominate our news media,
dominate our government.

The biggest political problem we have is that corporations have
usurped political power from individual citizens. Corporations
have taken over rights that should only be held by citizens.
What we have in the U.S. is a corporate citizenry über alles
made up of the Fortune 500, and they have relegated the rest of
us living, breathing citizens to a second-class citizenry.

Advocate: A lot of people would consider what you have to say a
paranoid vision.

Stauber: [Laughing.]

Advocate: They would say that, more or less, we live in a
democratic society, and that your opinions are just another
amorphous conspiracy theory. How would you defend against that
charge?

Stauber: If somebody just heard me speaking, if they were
unaware of the documentation, including three books (extensively
footnoted and indexed), I would forgive them for thinking that I
sound like a raving conspiracy theorist. But indeed there is a
hidden, secret power dedicated to invisibly manipulating public
opinion and public policy on behalf of the powerful. And in
fact, we name it: It's the public relations industry, and we
document precisely how it works and what it does.

So I wish that we were simply paranoid, but unfortunately we're
not. In fact, one thing that always amuses Sheldon and me is
when we talk to [members of the PR industry], they'll compliment
us and tell us that we're hitting the nail on the head. And
that, indeed, this is how the world runs, and it's even worse
than we imagine.

You know, I've learned an awful lot from the public relations
industry: They know the most important thing they have to do is
manage our outrage. In fact, they have a formula for it. They
say, "Risk equals hazard plus outrage," and what they mean is
that the risk to the corporate bottom line exists to the degree
to which people are outraged when they find out the truth on a
variety of issues.

I remember one conversation with a PR lobbyist for Monsanto, and
I basically asked him how he did it. And he said, "Well look,
it's a great job, it pays me lots of money, I love my wife and
my kids, and when I go home I just turn on the TV and pour a
stiff drink and leave it all behind me."

At work here is the Nuremberg principle: "If I don't do this,
then somebody else will." This view is the worst sort of
cynicism because it allows one to rationalize any sort of
behavior -- to the point of what was done in Nazi Germany.

Advocate: Do you ever get hopeless?

Stauber: I don't think hopelessness is something we can afford.
Even in [these] extremely dire times, it's important for
individuals to take power back from corporations, to
reinvigorate our democracy, to empower people at the grassroots,
to figure out how we're going to create an economic system that
is just and democratic and ecologically sustainable.

There isn't an overnight solution to any of these problems, and
often hopelessness is the response of people who have assumed
that change comes easily. History shows that great changes
sometimes take generations to bring about, and you never even
know what it is that you're doing or writing or saying that
might be key to effecting change in people not even born yet.

We're so propagandized from day one by commercial advertising
and marketing and PR to think that there should be an instant
solution to everything: We want stuff fast, we want it quick, we
want it easy. We want to tune in an expert to find out the
fastest way to accomplish health, wealth, whatever it is. And we
think that way politically too.

We think we can have fundamental political change against the
most powerful political interests in world history -- the
Fortune 500 -- by sending 50 dollars off to some environmental
group or giving 25 bucks to some canvasser at the door, so that
they'll go away. All of this rather than personally becoming
active at the community level in the issues of our lives.

So Sheldon and I recommend that people become democracy
activists. If you want to find the truth, if you want to get
involved, if you want to improve the world, you start with
yourself and the community. And you disabuse yourself of the
many false notions that are part of the propaganda reality.

--------------------------------------------------------------------            

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-------------------------------------------------
Steve Krulick
krulick@dem101.org
http://dem101.org

Democracy101:
Improve Democracy with... MORE Democracy!

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-------------------------------------------------



from the Gallon Environment Letter September 2, 2001


Human Population Growth Harming Environment

           THE GALLON ENVIRONMENT LETTER 
              506 Victoria Ave., Montreal, Quebec H3Y 2R5 
              Ph. (514) 369-0230, Fax (514) 369-3282 
              Email  
cibe@web.net


  Vol. 5, No. 29, August 2, 2001                               

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6.2 BILLION WORLD POPULATION PUT PRESSURE ON HUMAN LIFE-SUPPORT SYSTEMS

Humans are growing like cancer on earth. Combined population growth and increased consumption of natural resources per capita are merging to collapse the very life-support system on spaceship earth. Right now, on World Population Day, the number of people on Earth is estimated at 6,169,232,446 and climbing. In the three minutes it may take a reader to finish this article, the world's population will have increased by 438 people, according to the U.S. Census Bureau. Speaking on the occasion of World Population Day, UN Secretary-General Kofi Annan linked the growing population to ecological stress on the planet's resources. Calling attention to deforestation, pollution and carbon dioxide emissions, he said, "Our ecological footprints on the earth are heavier than ever before," adding that "humanity must solve a complex equation." Further stating that, "we must stabilize our numbers, but, equally important, we must stabilize our use of resources and ensure sustainable development for all. The United Nations Population Division says world population is currently growing at an annual rate of 1.2 per cent, or 77 million people per year. Six countries account for half of this annual growth: India for 21 percent, China for 12 percent, Pakistan for five percent, Nigeria for four percent, Bangladesh for four per cent, and Indonesia for three percent. China's first exposition on new technology and products in the family planning and reproductive health fields opened in Beijing today, marking World Population Day with 300 exhibits. World population is expected to be around 9.3 billion by 2050, the UN estimates, but it could be anywhere between 7.9 billion and 10.9 billion, depending on fertility, longevity and rates of death. To watch the World Population grow, visit

http://www.ibiblio.org/lunarbin/worldpop To access in depth analysis of World Population Trends, visit the United Nations Development Programme: http://www.undp.org/popin/ . The World Population Film and Video Festival is online at: http://www.wpfvf.com/ . Source, "Growing Population Stamps Heavy Ecological Footprint," Environment News Service (ENS), New York, July 11, 2001. Get the full story at http://ens-news.com/ens/jul2001/2001L-07-11-01.html .

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QUICK FACTS ON THE POPULATION GROWTH IN THE UNITED STATES

The United States' population has increased 85 percent since 1950, growing from 151 million to 283 million in just fifty years. If present trends continue, our population will reach 400 million by the year 2050. The United States has one of the highest natural growth rates (0.7%) of any industrialized country in the world. The U.S. population is growing by about 2.5 million people each year. Of that, immigration contributes over one million people to the U.S. population annually. The U.S. average fertility rate is currently 2.1 births per woman, an increase from 1.8 in 1988. (For comparison, the United Kingdom's natural increase is one quarter the rate of the U.S. at 0.2%, while Germany's natural increase is 0.) Using the Census Bureau's medium projections, U.S. population is expected to grow to 400 million by the year 2050. Eight states have population growth rates over 2.0%, which means their population will double in less than 35 years. Florida's population has grown from 1.9 million in 1940 to 15 million today. That is over a 600% increase in just 50 years. Along our ecologically fragile coasts, where nearly half the population lives, the U.S. is among the most densely populated countries in the world. The U.S. Northeast (including New York, New Jersey, Boston, etc.) averages 767 people per square mile, while Haiti, for comparison, has 580. By 2010, when California's population reaches 50 million, population densities in coastal California will reach 1,050 people per square mile. Since 1980, the U.S. has converted more than 10 million acres of forest to suburb -- an area twice as large as Yellowstone, Everglades, Shenandoah, and Yosemite National Parks combined. Source, Negative Population Growth (NPG), ph. (202) 667-8950, email info@npg.org. Visit their website at http://www.npg.org/popfacts.htm .

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OVER-CONSUMPTION OF RESOURCES BY A SMALL DEVELOPED POPULATION ALSO A MAJOR PROBLEM

It not just population growth, it is the growth of consumption per capita by hog nations like the United States, Canada, and those in Europe. Like vacuums, they suck up resources from around the world to satisfy their needs. For example, coffee and pineapple plantations are grown on the best fertile bottom lands of Africa for export to the North, while the local people are forced onto the marginal farmlands in the hills and semi-arid deserts. The United States with one-quarter billion people consumes more resources than one and a half billion people of China. The wealthiest 20 percent of the world's population for consuming 80 percent of the goods and services produced from the earth's resources. The average rich-nation citizen used 7.4 kilowatts (kW) of energy in 1990-a continuous flow of energy equivalent to that powering 74 100-watt lightbulbs. The average citizen of a poor nation, by contrast, used only 1 kW. There were 1.2 billion people in the rich nations, so their total environmental impact, as measured by energy use, was 1.2 billion x 7.4 kW, or 8.9 terawatts (TW)-8.9 trillion watts. Some 4.1 billion people lived in poor nations in 1990, hence their total impact (at 1 kW a head) was 4.1 TW. The relatively small population of rich people therefore accounts for roughly two-thirds of global environmental destruction, as measured by energy use. From this perspective, the most important population problem is overpopulation in the industrialized nations. The United States poses the most serious threat of all to human life support systems. It has a gigantic population, the third largest on Earth, more than a quarter of a billion people. Americans are superconsumers, and use inefficient technologies to feed their appetites. Each, on average, uses 11 kW of energy, twice as much as the average Japanese, more than three times as much as the average Spaniard, and over 100 times as much as an average Bangladeshi. Clearly, achieving an average family size of 1.5 children in the United States (which would still be larger than the 1.3 child average in Spain) would benefit the world much more than a similar success in Bangladesh. http://www.dieoff.com/page43.htm . See the report entitled, ""Population Reports, Population and the Environment: The Global Challenge," published by the Johns Hopkins Information Program, at the website .

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REDUCING OUR ECOLOGICAL FOOTPRINT

The Ecological Footprint measures what each person consumes of nature's resources. It shows how much productive land and water we occupy to produce all the resources we consume and to take in all the waste we make. (Redefining Progress, 2000). In other words, an ecological footprint represents the average amount of bio-productive land and ocean required to sustain an individual or a community. It has been calculated that "nature provides an average of 5.5 acres of bio-productive space for every person in the world. With a global population of 10 billion for the year 2050, the available space will be reduced to 3 acres. This should also give room for the 25 million other species. Already, humanity's footprint may be over 30 percent larger than what the world has to offer as it consumes more than what nature can provide. The average American uses 30 acres to support his or her current lifestyle. This corresponds to the size of 30 football fields put together. In comparison, the average Canadian lives on a footprint one third less, and the average Italian on 55 percent less. Source, Redefining Progress website at http://www.rprogress.org/ .

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NOT ENOUGH FOOD FOR GROWING HUMAN POPULATIONS

A report prepared by Dr. David Pimentel, Cornell University et. al, entitled, "Impact of Population Growth on Food Supplies and Environment," warns that as the world population continues to grow geometrically, great pressure is being placed on arable land, water, energy, and biological resources to provide an adequate supply of food while maintaining the integrity of our ecosystem. It states that according to the World Bank and the United Nations, from 1 to 2 billion humans are now malnourished, indicating a combination of insufficient food, low incomes, and inadequate distribution of food. This is the largest number of hungry humans ever recorded in history. In China about 80 million are now malnourished and hungry. Based on current rates of increase, the world population is projected to double from roughly 6 billion to more than 12 billion in less than 50 years (Pimentel et al., 1994). As the world population expands, the food problem will become increasingly severe, conceivably with the numbers of malnourished reaching 3 billion. The per capita availability of world grains, which make up 80 per cent of the world's food, has been declining for the past 15 years (Kendall and Pimentel, 1994). More than 99 per cent of the world's food supply comes from the land, while less than 1 per cent is from oceans and other aquatic habitats. Nearly one-third of the world's fertile cropland (1.5 billion hectares) has been abandoned during the past 40 years because erosion has made it unproductive (Pimentel et al., 1995). Solving erosion losses is a long-term problem: it takes 500 years to form 25 mm of soil under agricultural conditions. Most replacement of eroded agricultural land is now coming from marginal and forest land. The pressure for agricultural land accounts for 60 to 80 percent of the world's deforestation. Despite such land replacement strategies, world cropland per capita has been declining and is now only 0.27 ha per capita; in China only 0.08 ha now is available. This is only 15 per cent of the 0.5 ha per capita considered minimal for a diverse diet similar to that of the U.S. and Europe. Water is critical for all crops which require and transpire massive amounts of water during the growing season. For example, a hectare of corn will transpire more than 5 million liters of water during one growing season. This means that more than 8 million liters of water per hectare must reach the crop. In total, agricultural production consumes more fresh water than any other human activity. Specifically, about 87 per cent of the world's fresh water is consumed or used up by agriculture and, thus, is not recoverable. Source, "Impact of Population Growth on Food Supplies and Environment," by David Pimentel, Xuewen Huang, Ana Cordova, and Marcia Pimentel, Presented at AAAS Annual Meeting, Baltimore, MD, 9 February 1996. See the full report at website http://www.dieoff.org/page57.htm . Contact Zero Population Growth, 1400 Sixteenth Street, N.W., Suite 320, Washington, D.C. 20036, ph. 202-332-2200, fax 202-332-2302, email info@zpg.org  . Visit their website at http://www.zpg.org/

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"AMSTERDAM DECLARATION", HUNDREDS OF THE WORLD'S LEADING SCIENTISTS URGE POLITICAL GOVERNMENT ACTION TO PROTECT THE ENVIRONMENT

Almost 1,400 scientists from all over the world have signed their name to the "Amsterdam Declaration" on the state of the planet and call for strong actions in a number of areas such as population, fisheries management and forest protection, etc. The scientists warn that the world faces significant environmental problems that encompass and go way beyond global warming, they say. "The accelerating human transformation of the Earth's environment is not sustainable. Therefore the business-as-usual option of dealing with the Earth is not an option," the declaration states. Because the Earth behaves as a single integrated system, climate change cannot be separated from changes in biodiversity, vegetation, land cover and ocean circulation. The scientists say that climate change is a component of global change. Even if we were to completely stop emitting greenhouse gases tomorrow, there would still be many profound challenges facing us. The declaration points out that humans are now such a dominant force on the planet and are making such dramatic changes to all aspects of the physical environment that the Earth system is beginning to respond. Though it is tempting to think that the Earth will continue to respond in gradual and predictable ways, there is now mounting evidence that some changes may occur abruptly and without warning. "These issues are not simply interrelated environmental issues but are development issues threatening our ability to meet the human needs of adequate food, clean water, a healthy environment and safe shelter," said Robert Watson, Chair of the Intergovernmental Panel on Climate Change and a participant at the conference. The Declaration was signed at a conference held from July 10-13, 2001 in Amsterdam and was attended by 1,400 global change scientists from over 100 countries and all continents of the world. For more information contact Susannah Eliott (Susannah@igbp.kva.se) or Paola Fastmark (Paola.Fastmark@igbp.kva.se) - Phone: 46-8-8739-556, Fax: 46-8-1664-05. Download a copy of the declaration at http://www.sciconf.igbp.kva.se . See the press release at the website http://www.eurekalert.org/pub_releases/2001-07/igp-ss071301.php

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6% OF THE UNITED STATES' LARGEST INDUSTRIAL AND MUNICIPAL FACILITIES IN VIOLATION OF THE CLEAN WATER ACT

26 percent of the United State's largest industrial, municipal and federal facilities were in "significant" violation of the Clean Water Act at least once during a 15 month period 1999 to 2000, a new report indicates. The report by the U.S. Public Interest Research Group (PIRG) reports that both state agencies and the U.S. EPA, have failed to properly pursue and punish polluters. The annual report shows a drop in the number of significant polluters since 1998, when U.S. PIRG documented that almost 30 percent of major facilities were in serious violation of the Clean Water Act. The report is entitled, "Polluters' Playground: How the Government Permits Pollution." The report found that 40 percent of U.S. surface waters still do not meet the fishable and swimmable standards. There have been over 36,000 beach closings and advisories since 1988, and in 1999, 48 states issued fish consumption advisories because of high levels of dangerous chemicals. The U.S. PIRG obtained the data under the Freedom of Information Act (FOIA).

More than 26 percent of the 1,730 major facilities examined were in Significant Non-Compliance with their Clean Water Act permits for at least one quarter during the 15 month period. 159 major facilities were in Significant Non-Compliance with their water pollution permits during the entire 15 month period. Of the 42 industrial facilities in Significant Non-Compliance for the entire 15 month period, EPA records indicate only one received a fine over the past five years. The 10 states with the greatest number of major facilities in Significant Non-Compliance were Texas, Ohio, New York, Alabama, Tennessee, Louisiana, Pennsylvania, Florida, Missouri and Indiana. The 10 states with the highest percentage of major facilities in Significant Non-Compliance were Utah, Tennessee, Ohio, Vermont, Missouri, Oklahoma, Alabama, Rhode Island, Nebraska and Indiana. Source, "Biggest U.S. Water Polluters Not Punished," Environment News Service (ENS) Washington, D.C., May 28, 2001. The U.S. PIRG report is available at:
http://www.pirg.org/ . See the full story at http://ens-news.com/ens/may2001/2001L-05-28-06.html

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U.S. CONSERVATION AND REINVESTMENT ACT REINTRODUCED IN CONGRESS

The Conservation and Reinvestment Act (CARA) has been reintroduced in the House as H.R. 701.  The bill currently has 236 cosponsors, but faces opposition from appropriators and may not receive the Bush administration's support.  The bill was passed July 25 by the House Resources Committee by a vote of 29-12. During the 106th Congress last year, the House passed a nearly identical measure, 315-102, the measure ultimately stalled in committee.  The Clinton administration and appropriators blamed what bill supporters called "CARA-Lite," which provided $900 million for the Land and Water Conservation Fund instead of the multibillion- dollar package in the bill. The measure was disliked by appropriators because it would automatically direct approximately $3 billion annually of offshore drilling receipts toward conservation programs.  Currently, all royalties from Outer Continental Shelf Drilling activities - $5 billion during 1999, now go to the federal treasury, and appropriators decide how to distribute the money. Of the $3 billion, $900 million would go to land acquisition for conservation and recreation projects.  Half the money would go directly to the states, and Congress would have to approve the spending of the other half. CARA would also allocate money for 15 years for fish, wildlife, and park restoration programs.  The money would include $1 billion annually for coastal states to acquire land for conservation. Several changes have been made to the bill by Transportation and Infrastructure Chairman Young (R-AK) who is attempting to mollify
members who were concerned about property rights.  One provision would authorize $320 million annually for the Payment in Lieu of Taxes program that compensates communities that lose property tax revenue because of federal ownership of large amounts of land. H.R. 701 has yet to be placed on the House's floor calendar. For more information contact Heather A. McTavish, Government Relations Coordinator, American Public Works Association - Washington, DC, ph. (202) 408-9541, Ext. 3010. To view the bill text or inform your Congressional members to take action, log onto APWA's Legislative Action Center at
http://capwiz.com/apwa/issues/bills/?bill=17457

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SINGER BONNIE RAITT ARRESTED DURING SIT-IN IN FRONT OF BOISE CASCADE OFFICES

Police arrested 20 peaceful activists, including singer Bonnie Raitt, who were demonstrating against logging practices outside the headquarters of Boise Cascade Office Products in Itasca, a suburb of Chicago, Illinois.  The protesters, who also included former Doors drummer John Densmore and activist and author Julia ``Butterfly'' Hill, staged a well-orchestrated sit-in outside They were handcuffed and led away and later charged with disorderly conduct, a crime punishable by a small fine, and released from the city jail. "Deforestation worldwide is a life and death issue. We want deforestation halted, we want it now and we want it for future generations," said Randall Hayes, the founder of Rainforest Action Network (RAN), the group that organized the event. Cascade's parent, paper and manufacturing giant Boise Cascade Corporation, has fought a public battle with RAN for more than a year. "We believe that Boise Cascade Corporation, their old-growth logging operation and their trading of old-growth around the world makes them an American disgrace," RAN executive director Chris Hatch told protesters before the demonstration. "Their operations are barbaric and their anti-environment campaigns, their efforts to stifle free speech are a disgrace to America," he said. Boise Cascade is continuing efforts to reduce the amount of old-growth forests used in timber production and has hired a third party auditor to review their logging practices, said company spokesman, Michael Moser. Source, "Bonnie Raitt, Others, Arrested in Illinois Protest", the Reuters News Service, Itasca, Illinois, July 26, 2001. See the full story at http://dailynews.yahoo.com/h/nm/20010726/re/people_raitt_dc_1.html .

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SMART URBAN GROWTH AND THE ENVIRONMENT WORKSHOP IN NEW MEXICO, SEPTEMBER 2001

The American Bar Association Section of Environment, Energy, and Resources and The Southwestern Legal Foundation and its Municipal Legal Studies Center are hosting a workshop on controlling the urban sprawling and its negative environmental impacts in America, July 23 to 25, 2001 in Santa Fe, New Mexico. They feel that understanding the interaction of new "smart growth" regulations in the United States is essential to formulating effective legal strategies to promote, shape or restrict land development within urban and rural communities.  Local governments are increasingly enacting sophisticated land use requirements to promote "smart growth," a term some equate with unwarranted government interference with private property rights.  Conflicts among government regulators seeking to control development, land developers trying to obtain profit from their property, and environmental activists attempting to preserve open space and minimize pollution are commonplace.  Each of these groups increasingly employs smart growth regulations, environmental laws and constitutional protections as essential components of its strategies and litigation arsenals. This three-day program will draw on the experience of leading practitioners in land use and environmental law to examine the procedural and substantive laws and complexities inherent in planning, evaluating, or opposing development proposals. Attendees will learn how to invoke land use and environmental requirements to promote or limit growth and to shape the "smart growth" debate. For more information phone the American Bar Association Section office at ph. 312-988-5724, or visit the ABA Section of Environment, Energy, and Resources website at http://www.abanet.org/environ/smart.html . Source, Kenneth J. Warren, Environmental Practice Group, Wolf, Block, Schorr and Solis-Cohen LLP, 1650 Arch Street, 22nd Floor, Philadelphia, Pennsylvania  19103, ph. (215) 977-2276, (215) 405-3876, kwarren@wolfblock.com

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THE US EPA MAY SOON INCLUDE MOLD IN ITS ENVIRONMENTAL IMPACT STATEMENTS

While mold is not usually addressed in environmental due diligence , it is fast becoming a concern to building owners, contractors, architects and insurers. In the past few years, hundreds of lawsuits have been filed for mold damage to homes, apartment complexes, commercial buildings, schools and courthouses. One reason for the proliferation of the mold lawsuits is the use of cheaper building materials such as plywood and plasterboard which are more prone to breed molds when wet. However, homeowners are also becoming increasingly aware of the health issues associated with molds and are now filing claims when they discover mold under sinks, under floors and behind wallpaper. One insurer estimates that over US $50 million in mold claims in 2000. The Texas Insurance Council of Texas estimated that mold-related claims have risen 135% to 2001 from 1999. As a result, insurers in Texas have asked the Texas Insurance Commissioner to exclude coverage for mold damage from standard homeowners policies. Texas is one the leading states for mold-related lawsuits. For example, a jury in Austin, Texas recently awarded $32 million to a couple who sued their insurer after the company allegedly failed to repair a water leak in their 22-room home in Dripping Springs, Texas. The jury awarded $6.2 million in actual damages  $12 million in punitive damages, $5 million for emotional distress, and $8.9 million in attorneys'  fees. In December, another insurer settled a mold-related bad-faith lawsuit for $1.5 million in Blum v. Chubb Custom Insurance Co. (No. 99-3563, Nueces Co., Texas Dist. Ct.). California is another popular venue for mold lawsuits. A California homeowners group recently settled a $1.3 million mold lawsuit against builders and contractors in Club at Wood Ranch v. Roberts Group (No. 21522, Ventura Co., Cal. Super. Ct.).

There are no federal standards for mold though the EPA published a guideline for remediating mold in schools and commercial buildings. New York City has established guidelines for assessing and remediating mold. In addition, a number of states in the south and west are considering enacting mold-related legislation. For example, the California legislature is considering a number of bills that would establish cleanup standards for mold and mandate disclosure of mold problems when buildings are sold or leased. If these laws are adopted, Phase I ESAs in these states will have to address the possibility of mold infestation. Molds sometimes produce chemicals called mycotoxins that can cause illness in sensitive people. The species of greatest concern is Stachybotrys chartarum or Stachybotrys atra which is commonly called black mold. It can grow on materials with a high cellulose content such as drywall sheetrock, dropped ceiling tiles and wood that become chronically moist or water-damaged due to excessive humidity, water leaks, condensation, or flooding.  In prior issues, we have discussed the importance of performing comprehensive historical investigations during environmental due diligence. Many prospective purchasers and banks financing the acquisition or providing refinancing believe that a thorough site history will be done when ordering an environmental site assessment that strictly complies with the ASTM E1527-00. However, the ASTM E1527-00 has a number of potential data gaps that can cause a consultant to not identify a prior use that could have resulted in environmental impacts to the property. Source, Schnapf Environmental Report: A Newsletter Covering Recent Environmental Developments and Casel Law," July 2001, Vol. 3, Issue 4. by Lawrence Schnapf. The newsletter is published by Law Professor Lawrence P. Schnapf, 55 E.87th Street, #8B, New York, New York 10128, ph. (212) 996-5395. Fax (503) 213-9314. E-Mail: LSchnapf@environmental-law.net. Subscription rate for the Schnapf Environmental Report is US $95 for one year (six issues) or $25 per issue.

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THE CALIFORNIA ENVIRONMENTAL HEADQUARTERS IMPROVES ENERGY EFFICIENCY

The California Environmental Protection Agency has made its 950,000 square foot "Joe Serna Jr. Headquarters" in Sacramento energy efficient. It uses 25 percent less energy than the maximum level mandated for energy efficiency by state regulations. The building's ventilation system contributes to energy savings by using fresh outside air. On each of the 25 stories, two corners have no windows; instead, air is pulled in through vents on the building's north side, put into use and then expelled on the east and west corners. "In California, many months, you can use cool outside air for office cooling without using air conditioning, if you do things right," says David Martin of AC Martin Partners, the building's designers. While conventional towers have one or two large chilling machines for the air-conditioning system, the EPA building has three of varying sizes. That way, the smaller ones can be used when demand is low. Despite the project's efficiency achievements, Martin regrets that they didn't use motion sensors to control lighting. "We pushed to get those sensors in, but the project couldn't afford it," says Martin, who puts the added cost at about $250,000. Among the building's other green features are a photovoltaic system that generates roughly 30 kilowatts of power each day, and 150 parking spaces for bicycles, not cars. Source, The San Francisco Chronicle, June 25, 2001, article by John King. For more information go to the website http://www.calepa.ca.gov/epabldg .

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TREX CO. MAKES NEW "WOOD" OUT OF RECYCLED PLASTIC

Manufacturer of Non-Wood Decking Looks to Spain for Recycled Materials Trex Company, Inc., in Winchester, Virginia, which makes decking material from waste wood fiber and reclaimed plastics, has announced it is participating in a joint venture to  recycle polyethylene at a new facility in El Ejido, Spain. The other joint venture partners are a  local Spanish company responsible for public environmental programs in southern Spain, and an  Italian equipment manufacturer.  The plant, which has begun limited operations, is designed to recycle waste polyethylene generated primarily from agricultural applications. This recycled material will then be used in  Trex Company's Wood-Polymer lumber manufacturing process. When fully operational, the  plant will generate more than 20,000 tons of recycled plastic annually, to which Trex Company will have exclusive rights. To make Trex Wood Polymer lumber, approximately equal amounts of waste wood fiber and reclaimed plastic are combined. The wood fiber comes primarily from woodworking operations,  while the plastic material is currently reclaimed mainly from stretch film and grocery sacks. When the decking is manufactured, the plastic surrounds the individual wood fibers, protecting the wood and giving the end product many of its superior weather-resistant properties. The company notes that its decking contains no virgin wood or virgin plastics; no preservatives or treatments are added during its manufacture; and its product is completely recyclable after use through the Trex Recycling Program. For more information on Trex Company, the largest manufacturer of non-wood decking in the US, see http://www.trex.com.

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COLLINS PARTICLE BOARD, OREGON, FIRST FCS-APPROVED WOOD SIDING

TruWood® Siding has become the first and only Forest Stewardship Council (FSC)-certified engineered siding in the world. In 1993, The Collins Companies became the first privately-owned forest products company in North America to be FSC-certified. Since then, every Collins product line from particle board to softwood and hardwood lumber, to softwood cut stock and veneer, to hardwood flooring and hardwood veneer logs, and now TruWood Siding has gone through the rigorous, scientific, and independent evaluation to become FSC-certified. The Forest Stewardship Council is an independent, international, member-based organization that provides consumers with an assurance that the wood they use comes from forests managed in an environmentally and socially responsible manner. The FSC is the only forest certifying organization in the world endorsed by the World Wildlife Fund, the Wilderness Society, the Natural Resource Defense Council, the Rainforest Alliance, and the World Resources Institute. "Our corporate philosophy, which we have put into action, is to sustain and protect the integrity of our total forest ecosystem," said Eric Schooler, President and CEO of The Collins Companies.

"Bringing TruWood into our family of FSC-certified products gives the marketplace an opportunity to support real sustainable forest practices by choosing from a full range of high quality FSC-certified building materials," remarked Schooler. TruWood Siding replicates the look of Western Red Cedar from the random knots to the meandering grain, to the rough and craggy feel. It was designed and crafted by a German artisan in Rochester, New York, who took a piece of Western Red Cedar and hand-chiseled and sculpted a precise 4' x 16' mirror-image metal plate capturing the naturalistic irregularity that nature created. For more information contact Jim Sargent, Manager Distribution Accounts, Collins Products LLC, 6410 Highway, P.O. Box 16, Klamath Falls, Oregon 97601, ph. (916) 974-7580, email jsargent@collinsco.com . Visit their website at
http://www.collinswood.com/# . Source, GreenClips, Issue #171, July 4, 2001, a summary of news on sustainable building design and related government and business issues. Visit their website at  http://www.collinswood.com. . Browse GreenClips back issues at http://www.greendesign.net/greenclips .

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EXXON PUTTING ITSELF IN THE ENVIRONMENTAL BAD BOOKS

If a could ever harm its customer relations, EXXON can do it. In a desperate bid to promote the sales of its oil products, EXXON has placed itself in a storm of controversy that could eventually result in the reduction of its customer base. EXXON, now joined with MOBIL, is against global warming. It is moving into the last reaches of the world to extract the last of the earth's finite convention oil supplies - and harming the ecology and native peoples' environment. As a result a number of boycotts of EXXON's oil products have been called for. For example,  July 11, 2001, was named International Action Against ExxonMobil Day. On that day, for example, a report by Robert Jereski, Executive Director of the International Forum for Aceh, was released which details the conflict in the embattled oil and natural gas rich province of Aceh in Indonesia. The report, available on the website of the Harvard University Humanitarian Policy and Conflict Studies Program, describes how ExxonMobil's "security" arrangements with the Indonesian armed forces have not only caused grievous human rights violations, but have also violated U.S. law and undermined foreign policy goals. The report calls for the U.S. Congress and Justice Department to investigate alleged crimes by ExxonMobil - crimes for which there is a growing body of evidence. Find the report at the website http://preventconflict.org/portal/main/research/jereski.htm

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SUBMARINE OCEAN ENVIRONMENTAL DATABASE WEBSITE

The Submarine Operational And Research Environmental Database (SOARED) website shows how a simple geographic information system (GIS) can be used to retrieve scientific environmental data from a relational database and display the data both on geographic and analytical displays. The website contains some of the data collected from submarines during the Science Ice Exercise (SCICEX) cruises, along with selected historical and modeled datasets that can be used to compare and evaluate the SCICEX data. Paul Bienhoff of the Johns Hopkins University Applied Physics Laboratory demonstrated some of the features of this system for a new data and display GIS called the SCICEX Database Project at the Arctic Forum 2001 held in Washington D.C. May 24-25, 2001. The SCICEX Database Project is planned to include the rest of the SCICEX data, as well as other historical datasets and added software analysis tools and data import/export features that will add value to the extensive data collected during the six SCICEX cruises (in 1993 and 1995-1999). For more information contact Paul Bienhoff, email  Paul.Bienhoff@jhuapl.edu . You can visit the SOARED web site at http://wood.jhuapl.edu/soared/. The Submarine Operational And Research Environmental Database (SOARED) website is at  http://wood.jhuapl.edu/soared/ .

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GLOBAL ENVIRONMENT FACILITY (GEF) SMALL GRANTS PROGRAMME

The GEF Small Grants Programme (GEF-SGP) was launched in 1992 by UNDP. The GEF-SGP provides grants of up to US$50,000 and other support to community-based groups (CBOs) and non-governmental organizations (NGOs) for activities that address local problems related to the GEF areas of concern. Since its inception, the GEF-SGP has funded over 1300 projects in Africa, North America and the Middle East, Asia and the Pacific, Europe and Latin America and the Caribbean. Today, the programme is operational in over 50 countries. The GEF-SGP recognizes the essential role that households and communities, applying locally appropriate solutions, can play in conserving biodiversity, reducing the likelihood of adverse climate change, and protecting international waters. The programme operates on the premise that people will be empowered to protect their environment when they are organized to take action, have a measure of control over access to the natural resource base, have the necessary information and knowledge, and believe that their social and economic wellbeing is dependent on sound long-term resource management. To be eligible for GEF/SGP support, a project proposed for funding must fit the GEF/SGP country programme strategy and country-specific eligibility criteria approved by the NSC. It must also be consistent with the Operational Strategy and relevant Operational Programs established by the GEF: In the biodiversity focal area, activities must promote the conservation and sustainable use of biological resources in arid and semi-arid ecosystems; coastal, marine and freshwater ecosystems; forest ecosystems; or mountain ecosystems. In the area of climate change, activities must either demonstrate the removal of local barriers to energy conservation and energy efficiency, or promote the adoption of renewable energy. In the international waters focal area, activities must address environmental concerns in a specific waterbody shared by two or more countries (such as freshwater drainage basin that is regionally significant or a large marine ecosystem), or address land-based threats to international waters.

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U.S. EPA ENVIRONMENTAL EDUCATION GRANTS

The EPA Environmental Education Grant Program is sponsored by EPA's Office of Environmental Education. This program is designed to support environmental education and general public knowledge about our environment. Grants are awarded every year in the EPA's ten regional offices and its Headquarters office in Washington, DC. The program's website provides detailed information on EPA grants and how to apply for them; educator training and student opportunities; advisory groups and partners with many environmental education organizations; information about the President's environmental youth awards and environmental education resources. The following are some of the agencies that receive the US EPA Environmental Education grants. The Morris K. Udall Foundation (http://www.udall.gov/p_fellowships.htm) for giving Ph.D. dissertation fellowships to students working on research in environmental public policy or environmental conflict resolution; The Grey Owl Nature Trust (http://www.greyowltrust.org/ ), a public foundation in Canada, which raises new funds for environment conservation projects across the country through the creation of environmental endowments; and the Brainerd Foundation ( http://www.brainerd.org/ ), an organization in the Pacific Northwest that works on protecting the environment. It was formed by Paul Brainerd, a journalist and philanthropist, in 1995. Paul Brainerd donated the money for this foundation and is the organization's current president. Visit the US EPA Environmental Education Grant Program website at  http://www.epa.gov/enviroed/grants.html . Or visit http://www.epa.gov/natlibra/hqirc/inb.htm .

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EARTH ISLAND INSTITUTE WILL GIVE SIX YOUTH GRANTS